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3 Ways Social Media Is Changing Public Relations

The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time...

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Importance of Social Media & SEO for Public Relations

Many would call the age we’re in, “Information Overload“. Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion...

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8 Social SEO Questions Public Relations Pros Need the Answers To

In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social...

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How SEO Can Work With Content Strategy

Recently I spoke with Content Strategist, Margot Bloomstein, who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we...

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How Public Relations Can Avoid Failing at SEO

Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding...

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Mastering The Content Workflow

[Note from Lee: While I fervently pursue the home stretch of writing my own book "Optimize", I've asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media....

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Boost Your Digital PR & Marketing Skills with Social Media Optimization

By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement...

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5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings

Press Release SEO has been one of the most popular topics to attract Google search traffic here on Online Marketing Blog.  We’ve seen the ups and downs in the Public Relations industry over the years...

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Newsjacking – Own the Second Paragraph with David Meerman Scott

With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing &...

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Where Does SEO & Social Media Optimization Fit Within Your Company? Hint:...

When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting...

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5 Tips on Creating Video Content for Public Relations

Lights, Camera, Action. Video puts a new spin on traditional Public Relations. If you are  Public Relations professional (or online marketer), the time has come to implement new tactics that will keep...

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4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence

Photo Credit: Flickr gjkooijman Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short...

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Online Marketing News: Women Dominate Community Management, Google Privacy,...

The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about...

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Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand

Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk...

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Digital Convergence: Marketing & Public Relations #PRSADIConf

Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization. Shortly after, that focus has shifted to...

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Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue

At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both...

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The One Thing Killing Your Blogger Outreach

Like many other marketing and PR blogs, we get a lot of inquiries from PR agencies and reps to write about their clients. I ignore about 80% of them. Why? It’s mostly due to the pitch not being...

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The Evolution of Digital PR Through Content Marketing – PRSA 2012

Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively, will...

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3 Examples of Companies Using Facebook as an Online Public Relations Tool

Picture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular...

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Digital PR Pitching Etiquette: 3 Critical Rules for Online Public Relations...

Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving...

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