3 Ways Social Media Is Changing Public Relations
The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time...
View ArticleImportance of Social Media & SEO for Public Relations
Many would call the age we’re in, “Information Overload“. Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion...
View Article8 Social SEO Questions Public Relations Pros Need the Answers To
In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social...
View ArticleHow SEO Can Work With Content Strategy
Recently I spoke with Content Strategist, Margot Bloomstein, who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we...
View ArticleHow Public Relations Can Avoid Failing at SEO
Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding...
View ArticleMastering The Content Workflow
[Note from Lee: While I fervently pursue the home stretch of writing my own book "Optimize", I've asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media....
View ArticleBoost Your Digital PR & Marketing Skills with Social Media Optimization
By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement...
View Article5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings
Press Release SEO has been one of the most popular topics to attract Google search traffic here on Online Marketing Blog. We’ve seen the ups and downs in the Public Relations industry over the years...
View ArticleNewsjacking – Own the Second Paragraph with David Meerman Scott
With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing &...
View ArticleWhere Does SEO & Social Media Optimization Fit Within Your Company? Hint:...
When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting...
View Article5 Tips on Creating Video Content for Public Relations
Lights, Camera, Action. Video puts a new spin on traditional Public Relations. If you are Public Relations professional (or online marketer), the time has come to implement new tactics that will keep...
View Article4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence
Photo Credit: Flickr gjkooijman Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short...
View ArticleOnline Marketing News: Women Dominate Community Management, Google Privacy,...
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about...
View ArticleBlogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand
Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk...
View ArticleDigital Convergence: Marketing & Public Relations #PRSADIConf
Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization. Shortly after, that focus has shifted to...
View ArticleInterview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both...
View ArticleThe One Thing Killing Your Blogger Outreach
Like many other marketing and PR blogs, we get a lot of inquiries from PR agencies and reps to write about their clients. I ignore about 80% of them. Why? It’s mostly due to the pitch not being...
View ArticleThe Evolution of Digital PR Through Content Marketing – PRSA 2012
Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively, will...
View Article3 Examples of Companies Using Facebook as an Online Public Relations Tool
Picture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular...
View ArticleDigital PR Pitching Etiquette: 3 Critical Rules for Online Public Relations...
Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving...
View Article
More Pages to Explore .....